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I run Google Ads campaigns that turn ad budgets into real leads and bookings for service businesses across healthcare, local services, retail, and automotive.
My process is simple: get conversion tracking right first, structure campaigns around what actually converts, then optimize weekly from real data.
Recent results from live accounts I managed: 95 bookings in 30 days at CA$6.71 each, 18 compliant patient leads a month for a mental health practice, and a 2.5× cut in cost per lead for an automotive client. I focus on the metrics that matter — cost per lead, booking rate, and ROAS — with clear weekly reporting.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Setup, Audit & Optimize Google Ads PPC Campaign For Qualified Leads.
Custom AI Voice Assistant & Automated Receptionist (GoHighLevel)
I designed a custom AI voice assistant for a faith-based consulting group, built to handle calls with warmth and care, not just answer questions like a typical bot.
THE GOAL
A Christian consulting group needed a phone assistant that could represent their values, not a generic scripted bot. Callers needed to feel heard, respected, and cared for, especially when reaching out for prayer or support.
WHAT I BUILT
A fully custom AI personality and voice, tailored to the client's tone and mission
Multilingual support (English and Spanish), with automatic language detection based on how the caller responds
A detailed conversation script guiding the assistant through 5 caller intents: Prayer Requests, Consultations, Services Information, Donations, and General FAQs
Built-in prayer functionality, where the assistant offers to pray with callers and delivers short, personalized prayers based on what they share
Automatic data capture during the call: name, email, and other key contact details, saved straight to the CRM
Custom actions configured for call handling, contact updates, and post-call workflows
Knowledge base integration, so the assistant can answer specific questions about the business's services
Reporting setup for performance summaries after each call
Full testing through both web call and phone call before going live
WHAT THIS ASSISTANT DOES
Greets every caller warmly and asks their preferred language
Understands the caller's need and routes the conversation accordingly
Offers to pray for callers and delivers a short, sincere prayer when requested
Collects contact details naturally, without feeling like an interrogation
Updates CRM fields automatically after every call
Never sounds robotic. Every response is written to match the brand's voice
TOOLS USED
GoHighLevel, Voice AI, GPT-4.1, Custom Prompt Engineering, CRM Field Automation, Knowledge Base
RESULT
A warm, on-brand AI receptionist that handles sensitive, personal conversations with care, while automatically capturing every caller's details for follow-up.
Impressive to see a custom AI voice that not only detects language on the fly but also offers personalized prayers, truly honoring the group's values. Keep shaping technology that feels caring and human-centered.
After Optimization Result - Local Business Services
