Level Up Life Fitness is a Houston personal trainer, NASM certified and a certified nutritionist, who coaches clients in his private studio, at their gym, at their home, and live online. He needed a website that turns visitors into booked consults, and a back office (ERP) that brings booking, virtual sessions, attendance, packages and payments into one place instead of a patchwork of apps.

For the website, our first design was dark and kinetic, with heavy motion. After his review we rebuilt it clean, light and photographic, using his own footage. The site is consult-first, with no public prices, and mobile-first, scoring 95+ on Google Lighthouse.

The biggest challenge was virtual training: it had to stay free. Google Meet can't be embedded in a website, so we designed the client portal to handle everything around the call. Clients sign in, see their sessions, and a Join button opens Meet 10 minutes before start. Attendance then feeds package tracking and billing. Google's app approval can take weeks, so Phase 1 uses one standing Meet link per client and needs no approval at all.

We also designed ownership in from day one. The domain, business email, hosting, Stripe and Google accounts are all in the coach's name, not ours, and an ownership register shows exactly who holds what.