Built an AI assistant for a wellness platform and honestly it's one of my favorite things I've ever shipped.
She has a name (Aura), a personality, and she actually knows what she's talking about. Users come from Instagram, she greets them by name. They don't know what service they need, she figures it out. They're ready to book, she handles it.
No chatbot builder. No templates. Just React, Claude API, and a lot of prompt tweaking at 2am.
Live at pureflow.pt if you want to say hi to her 🌿
We've been having a lot of fun testing AI recently in a brand and web projects.
I'm a big believer in everything we produce is human first and AI assisted to help spin up ideas of enhance our digital presence. Behind the scenes there isn't anything we can't achieve in digital now.
With Claude 5.5, An initial brief and just a few prompts later on a logo animation and I can visualise what I want for my animators and not just have to talk them through a few slides.
Most will say do we even need to improve what claude spits out, but I notice the little things and the little things are why we are always busy.
But this unlock has huge potential for us and our clients.
Parallel, the fund site set like a quarterly journal, now has a @Framer edition.
Native sections, CMS letters and companies with their own pages, the inked essay and figures as code components, and five Framer Skills for Framer's agent. It's the fourth template on Framer, after Oda, Signal and Tender.
UI Trax Brand Film: AI Sales System for Small Businesses (Video + Product)
A 74-second brand film I scripted, designed and edited for UI Trax, showing our own AI sales system in action.
What the film covers:
A visual hook: visitors flowing into a website, but only a few becoming customers
Orion, our AI assistant that answers 24/7 and gives instant quotes
Lead Desk, the owner dashboard where every chat becomes a lead
Our live booking app for Henna by Sakina
The team, and a teaser for Trax Omni, our upcoming CRM
My role:
Script and storyboard
Motion graphics and kinetic typography
Female voice-over, music edit and sound design
Captions for muted autoplay
Exported in 16:9 (website/LinkedIn), 4:3 (Contra) and 9:16 (Reels)