One of my first identity projects from 2021. 🥹

SVNT was a skincare brand built around inclusivity, accessibility, and shaping the future of beauty. My goal was to reflect that through a futuristic but clean visual identity, keeping the system modern and simple while giving the brand room to celebrate individuality.

Looking back at this project four years later, it’s interesting to see what decisions still feel relevant to me today.

Do you ever revisit your early work and realize your design instincts were already there?

Curious - how did you approach making futuristic not feel cold, to keep the inclusivity/accessibility warm? The balance here is really nice.

Returning to foundational assets is always a valuable exercise in brand scalability. Currently, I am preparing and structuring the master delivery files for a new sub-brand—built upon a visual identity system I originally designed a couple of years ago. Designing adaptable brand frameworks from day one is what allows a business to expand seamlessly over time while maintaining complete visual coherence. Looking forward to sharing the final execution soon.