Recently I designed a landing screen concept for a government e services platform in Qatar.
The idea was simple. Start from a blank canvas and create a clean entry point where users can quickly access public services without confusion.
Everything in this concept was designed from scratch including the layout, icons, and micro animations to keep the experience simple and easy to navigate.
Designing government platforms is always interesting because the challenge is not only visual design but also clarity, accessibility, and usability for a wide range of users.
Always open to feedback from the design community.
Most of my work tends to be warmer, more elegant and feminine. So when this client asked for something very rigid, minimal and clean, I knew I was going to have to approach the project differently.
They are architects, and they wanted their structural, precise and highly organised way of thinking to come through in the website.
I have to admit, I was a little scared at the beginning.
It’s always interesting when a project doesn’t immediately feel like “you”. There’s a temptation to bring your own aesthetic into everything you create — but sometimes the real challenge is knowing when not to.
Looking at the final website now, I actually love how consistent it feels with their identity.
And perhaps that’s the real goal of design: not to make everything look like your work, but to create something that feels unmistakably like your client.
Have you ever worked on a project that was completely outside your usual aesthetic? Did you embrace it, or did you find yourself trying to bring it back into your own visual language?