A SaaS company which raised $5M recently came to me last month with a site that looked great and converted almost nobody. Plenty of traffic, barely any signups. Classic. The first thing I did was read their homepage the way a buyer would. Thirty seconds in, the problem was obvious. The whole page talked about the product. What it did, the features, the integrations. Nowhere did it say what it actually fixed for the person reading. So we flipped it. Led with the problem their buyer wakes up with, then showed the product as the answer. Cut the page down to one audience instead of four. Rewrote the headline to say what it does for them, not what it does. Same product, same traffic. Signups started climbing within the first couple of weeks. Most sites that aren't converting don't need a rebuild. They need to start talking about the buyer instead of themselves.