Can’t take your eyes off this one. Literally, the eyes are the whole test A or B? Go with your gut, don’t overthink it.
P.S. The client already picked one. I’ll tell you which after you vote.
Going with my gut: Option 2, Mark. The unobstructed eye ring with NOTICE is hypnotic on its own, while the Maison Cura card in Option 1 covers the best part of the eye. Curious if the client agreed.
Total volume as the hero number is the right call, lifters chase that more than any single PR. Does the top-lifts list show the date next to the weight? That is the detail that makes people come back to check.
This logo animation explores the relationship between shape, movement, and typography, combining Trim Paths animation, subtle glow effects, and dynamic positional movement to create a clean, engaging visual identity.
Every movement is designed to complement the brand mark while allowing the wordmark to reveal itself with clarity and purpose.
Tools: Adobe After Effects
Focus: Logo Animation · Motion Graphics · Kinetic Typography · Visual Identity