Excel Data Analytics Project | Revenue Performance Dashboard I built an interactive Revenue Performance Dashboard in Excel to analyze revenue, profit, and product performance across multiple years (2011–2014). 🔍 Key Insights from the Analysis: 1.North Cascade consistently led revenue generation, making it the primary growth driver across all years. 2.Coffee and Fresh Salads emerged as the top performing product groups, contributing the highest share of total revenue. 3. Convenience Stores generated the highest total revenue , indicating strong market reach. 4.Supermarkets recorded the strongest profit margins ,reflecting higher efficiency in cost and pricing structures. 5.Despite revenue growth over time, profit margins remained relatively stable (~26–28%), suggesting controlled cost structures rather than aggressive price increases. 6.A small number of products recorded negative margins, signaling pricing or cost inefficiencies that require attention. 📌 Strategic Recommendations 1.Increase investment in high-performing categories (e.g., Coffee). 2.Strengthen distribution through Convenience Stores to maximize revenue reach. 3.Reassess low-margin product pricing strategies. 4.Implement customer feedback systems to improve product positioning. 🛠 Tools & Skills Demonstrated: Microsoft Excel (Pivot Tables, Pivot Charts, Slicers) Data cleaning and transformation KPI design and dashboard storytelling Business performance and trend analysis This project reflects my approach to analytics: turning raw data into clear, actionable insights for decision-making.