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From invisible to in-demand
I wrote a guest feature for Media Career Development Network on how African media professionals can build digital credibility.
The article breaks down how writers, journalists, content creators, and media professionals can use visible proof of work to become easier to find, trust, and recommend.
I covered:
1. why visibility matters in media careers
2. what proof of work looks like beyond a CV
3. how LinkedIn, Medium, Substack, websites, and guest features work as a living portfolio
4. how African women in media can pitch their work with value
5. a 30-day action plan for becoming more searchable and credible
This piece connects directly to my work in SEO, AEO, content strategy, media, and digital visibility.
mediacareerng.org
How African media professionals can build digital credibility - Media Career Services
Many media professionals are not invisible because they lack talent, but rather because their work, skills, voice, and proof are scattered where the right people cannot easily find them.
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If people can't describe what you do in 6 words,
they'll never refer you.
They like you. They just can't repeat you.
That's a positioning problem, not a talent problem.
Here's why the number matters:
Referrals happen inside a 10-second gap in someone else's
conversation.
"Do you know anyone who...?"
Whoever comes to mind in that gap gets the work.
Usually that's the person with the simplest sentence
attached to their name.
Not the best portfolio in the city.
So try it right now.
Say what you do out loud. Count the words.
If you needed 20, cut with these 3 rules:
1. Name the person, not the industry
"I work with brands" becomes "I write for
dental clinics"
2. Name the outcome they'd brag about
Skip your process. Keep the result they'd repeat to a
friend.
3. Delete every word that could describe 400 other people
Strategic. Data-driven. Storytelling. Solutions. Nobody
passes those along.
The template:
I help [who] [get specific outcome].
Six words. Boring on purpose.
"I help dentists fill empty Tuesdays."
"I write SEO pages that rank."
(Six words is brutal. That's the point.)
If you can't compress it, nobody else can either.
Impressive sentences get compliments. Repeatable ones get
referrals.
What are your 6 words?
Drop them below and I'll tell you which one to cut.
“Repeatable beats impressive” is the real takeaway here. 🔥
Simple positioning is underrated.
Design A for me. The blue header makes the balance the first thing you read, while B stays a little flat at the top even though the charts are the same.
Aero — Rethinking the Air Travel Experience ✈️
One thing I paid a lot of attention to while designing this app was onboarding.
Onboarding is often treated as a few screens users have to swipe through before reaching the actual product.
But for an airline app, it can do much more.
A good onboarding experience should quickly answer three questions:
What is this app?
Users should immediately understand what the product helps them do.
Why should I trust it?
Travel involves bookings, payments, personal information, and important plans. The experience needs to feel reliable from the beginning.
What can I do here?
The path from opening the app to finding a flight should feel clear and effortless.
For this concept, I focused on keeping the onboarding simple, visual, and purposeful.
Instead of overwhelming users with information, each screen introduces one core value:
✦ Discover destinations
✦ Find the right flight
✦ Manage your journey with ease
Good onboarding isn't about adding more screens.
It's about helping users understand the product before asking them to use it.
That first impression can have a huge impact on how comfortable someone feels moving forward.
Still working on the rest of the experience, but here's where the journey begins. ✈️
#UIDesign #UXDesign #ProductDesign #MobileAppDesign #TravelApp #Figma #Onboarding
