As someone with a performance marketing background who’s also building an ecomm brand for premium compression socks, it was probably inevitable that creative strategy and AI production would become part of the skill set.

For this concept, we took a 12 sec fashion film reference and translated it into a cinematic Corpus Flow campaign using AI production.

The process went much further than prompting a video. We broke the reference down shot by shot, looking at camera angles, movement, lighting, transitions and the smaller performance details that made the original work. Ten camera setups were then previsualised in Blender before moving into AI production and the final edit.

For me, this is where AI gets particularly interesting: not as a replacement for creative strategy, but as another production tool that allows brands to explore and execute ideas that might otherwise require a significantly bigger production.

A little experiment in bringing together performance marketing, creative strategy, brand building and AI production.