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As someone with a performance marketing background who’s also building an ecomm brand for premium compression socks, it was probably inevitable that creative strategy and AI production would become part of the skill set.
For this concept, we took a 12 sec fashion film reference and translated it into a cinematic Corpus Flow campaign using AI production.
The process went much further than prompting a video. We broke the reference down shot by shot, looking at camera angles, movement, lighting, transitions and the smaller performance details that made the original work. Ten camera setups were then previsualised in Blender before moving into AI production and the final edit.
For me, this is where AI gets particularly interesting: not as a replacement for creative strategy, but as another production tool that allows brands to explore and execute ideas that might otherwise require a significantly bigger production.
A little experiment in bringing together performance marketing, creative strategy, brand building and AI production.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Seht — Haircare Product Photography
Seht is a dermatologist-tested, fragrance-free haircare brand. The client came to me with a clear vision: a moodboard of minimal, editorial product photography for their shampoo and conditioner, and a request to create images in that spirit without copying any of them.
The brief was clear, but it pulled in several directions: liquid in motion, foam, motion blur, dark still lifes, bright editorial rows. So before shooting anything, I built a short visual guide to hold the series together. It sets a three-tone palette, typography, camera and lighting rules, and one core restriction: only the product, its own formula, water and light in frame.
From that system I produced a set of 10 campaign images, plus extra frames for social. Each one was built from the client's references, then refined through retouching so the bottles, labels and formula textures stay true to the real product.
The result is a set that feels like a single campaign rather than ten separate photos, and a visual language the brand can keep building on.
Art DirectionproductphotographyvisualguideProduct PhotographyBrand DesignAdobe PhotoshopClaudeHiggsfield AI
Beautiful!!
A camera that unfolds. An image that follows.
FOLD is an original concept film by Launch in Seven: graphite and copper, dimensional motion, and a photograph that opens into its own miniature world.
Built in Blender, with creative direction, 3D materials, lighting, animation and editing developed as one connected piece. This is a fictional product concept, not client work or a manufactured camera.
Explore the interactive companion: https://launchinseven-fold.pages.dev
Have a product that needs a distinctive launch film or interactive experience? Get in touch here on Contra.
I created an AI animated video ad using AI generation tools and CapCut for final editing and post-production.
Clean AI-to-CapCut workflow for a quick animated ad.