I began by identifying common emotions experienced during recovery, including shame, fear, hope, ...I began by identifying common emotions experienced during recovery, including shame, fear, hope, ...
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I began by identifying common emotions experienced during recovery, including shame, fear, hope, resilience, and self-worth.
Each affirmation was written to acknowledge those emotions honestly while encouraging healing and personal growth.
After developing the content, I designed a consistent visual style using soft colors, elegant typography, and minimalist layouts that aligned with the Damaged But Beautiful brand identity.
The collection was formatted as printable 4×6 cards, making it suitable for digital downloads, journaling, gifting, or print-on-demand products.
ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.
Love the clean, minimal aesthetic! The combination of a strong, simple coffee bean icon with warm pastels (pink, yellow, orange) gives it such an approachable and modern feel. Great identity system!