"When do I use a professional copywriter?" Yes, AI can do a lot. It can write. It can help you fi...

"When do I use a professional copywriter?" Yes, AI can do a lot. It can write. It can help you fi..."When do I use a professional copywriter?" Yes, AI can do a lot. It can write. It can help you fi...

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Katy Ward

• Jan 13

"When do I use a professional copywriter?"

Yes, AI can do a lot. It can write. It can help you find your ideal clients. It can take your direction and accelerate it 10x.

But if your starting direction is 1º off, you'll end up on another planet.

And, if your customers can't relate to a sense of human emotion and tone, they'll float away.

The best time to use a real copywriter is when you're strategizing your core messaging and positioning your brand and offers.

Go for human first, then amplify it with AI. Tune your messaging and marketing strategy BEFORE you run traffic, so you're not running to market with a leaky bucket ♥️

Marketing Strategy Copywriting Copy Strategy Google Docs Figma

Jeremie Lasnier

max

• Feb 25

Brand identity, mobile app, and website for KEEPON AI.

We built the full experience, from foundational brand system to product interface and marketing site, ensuring every touchpoint felt aligned and intentional.

Framer Figma branding

Khunsa ✪‌

• Feb 25

Well done

Cara Ellis

max

• Feb 25

Last year, I won a life-changing amount of money. When I first saw this screen pop up I literally thought that someone had stolen my project AND was impersonating me. I had entered feeling so excited about my idea, but not at all thinking I would win (never mind the $50,000!!). WEB POETRY is still one of my favourite ever projects and I am so, so excited that someone else is going to get to experience the same craziness I did <3 There's $100,000 up for grabs right now in the 2026 Figma Makeathon, running through to the 2nd of March. If you needed a sign to submit something, this is it.

Enter HERE <3

Figma figmamakeathon2025 figmamakeathon2026

Abhiram Tinguria

• Feb 25

Love stories like this. Winning is great, but the mindset shift that comes from putting your work out there is the real prize. Huge congrats 👏

Virginia Roson

pro

• Feb 25

Oaten- Branding and Packaging Design

A modern oat porridge brand I built around clarity, color, and typographic confidence.

Three flavors. One cohesive system. Editorial, everyday, elevated.

Brand Design Logo Design Packaging Design Adobe Photoshop Procreate Figma micrographics

Aditya Pandey

• Mar 1

Did you test a more illustrative direction first, or was minimal always the strategy?

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