Framer just surveyed 1,900+ web professionals.
The results confirm what I see every day.
53% of all website work is just edits and fixes.
Not new pages. Not improvements. Maintenance.
Teams are stuck patching what exists instead of building what's next.
And here's where it gets worse:
70% of website projects get deprioritized because they're too slow or difficult to ship.
I see this constantly. A client has a solid idea for a new landing page. Clear goal, real business reason. But by the time it goes through the usual back-and-forth between design, dev, and approvals, the moment has passed. The idea dies in the backlog.
And the numbers back it up:
71% say conversion is a top KPI.
But almost no one has the tools to actually move that number.
So companies are measuring things they can't change, spending time on things that don't grow the business, and calling it website work.
It's one of the reasons Framer actually solves this.
Most teams are using tools built for publishing, not for improving. The report makes it clear: 48% say design is the longest part of publishing a page. Not approvals. Not development. Design. And 63% of teams only update their site monthly or quarterly, meaning every change becomes high-stakes, over-reviewed, and slow to ship.
Framer collapses that timeline. What used to take weeks of back-and-forth gets shipped in days.
And that speed isn't just convenient. It's the whole point.
Because the teams winning right now aren't the ones with the biggest budgets or the most polished brand guidelines.
They're the ones who can change something on Monday and have it live by Tuesday.
Launch is the easy part.
What comes after is where most teams fall apart.
Packaging and custom Framer website design for Ubuntu Moves, a wellness brand inspired by the belief that “I am because we are.”
Earthy colors, expressive patterns, and bold typography bring its sense of connection into the physical and digital experience.
Thanks @Can Girgin for the Framer development💫
The olive shopping bag with the wordmark split around that circular emblem looks great in the warm light, and the big tonal arches printed behind it add movement without shouting.
Designed and built a professional Framer website for a dog business website, focusing on clear service presentation, easy navigation, strong calls-to-action, testimonials, FAQs, and a responsive experience across devices
Designed and built a professional Framer website for a dog training website, focusing on clear service presentation, easy navigation, strong calls-to-action, testimonials, FAQs, and a responsive experience across devices