๐–๐ก๐ž๐ง ๐†๐จ๐จ๐ ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก ๐Œ๐š๐ค๐ž๐ฌ ๐๐š๐ ๐‡๐ž๐š๐ฅ๐ญ๐ก ๐–๐ซ๐ข๐ญ๐ข๐ง๐  A research paper...๐–๐ก๐ž๐ง ๐†๐จ๐จ๐ ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก ๐Œ๐š๐ค๐ž๐ฌ ๐๐š๐ ๐‡๐ž๐š๐ฅ๐ญ๐ก ๐–๐ซ๐ข๐ญ๐ข๐ง๐  A research paper...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
๐–๐ก๐ž๐งย ๐†๐จ๐จ๐ย ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐กย ๐Œ๐š๐ค๐ž๐ฌย ๐๐š๐ย ๐‡๐ž๐š๐ฅ๐ญ๐กย ๐–๐ซ๐ข๐ญ๐ข๐ง๐ 
A research paper is not a health article.
And adding more citations doesn't automatically make an article better.
๐‚๐ข๐ญ๐š๐ญ๐ข๐จ๐ง๐ฌย ๐ฌ๐ก๐จ๐ฎ๐ฅ๐๐ง'๐ญย ๐ฃ๐ฎ๐ฌ๐ญย ๐›๐žย ๐ญ๐ก๐ž๐ซ๐žย ๐ญ๐จย ๐ฆ๐š๐ค๐žย ๐š๐งย ๐š๐ซ๐ญ๐ข๐œ๐ฅ๐žย ๐ฅ๐จ๐จ๐คย ๐ฐ๐ž๐ฅ๐ฅ-๐ซ๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก๐ž๐.ย ๐“๐ก๐ž๐ฒย ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ย ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญย ๐ญ๐ก๐ž ๐œ๐ฅ๐š๐ข๐ฆ๐ฌย ๐›๐ž๐ข๐ง๐ ย ๐ฆ๐š๐๐ž.
When I write health content, I don't start by stuffing it with information to make it comprehensive. That can simply make the article worse.
Instead, I start by asking:
๐–๐ก๐š๐ญย ๐ฉ๐ซ๐จ๐›๐ฅ๐ž๐ฆย ๐œ๐š๐งย ๐ˆย ๐ฌ๐จ๐ฅ๐ฏ๐ž?
๐–๐ก๐š๐ญย ๐๐จ๐ž๐ฌย ๐ญ๐ก๐žย ๐ซ๐ž๐š๐๐ž๐ซย ๐š๐œ๐ญ๐ฎ๐š๐ฅ๐ฅ๐ฒย ๐ง๐ž๐ž๐ย ๐ญ๐จย ๐ฎ๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐?
Then I begin my research and keep the reader in mind:
What is important to this reader?
What needs a simple and clear explanation?
What could be misunderstood?
Which evidence supports the key point?
What does the reader need to know next?
I do this because when people search for health content online, they are often in a different state.
They aren't necessarily looking for passive facts. They're looking for answers to a specific problem.
Don't research an article just to collect facts.
๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐กย ๐ญ๐จย ๐š๐ง๐ฌ๐ฐ๐ž๐ซย ๐ญ๐ก๐žย ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง๐ฌย ๐ฒ๐จ๐ฎ๐ซย ๐ซ๐ž๐š๐๐ž๐ซย ๐ฐ๐ข๐ฅ๐ฅย ๐ก๐š๐ฏ๐ž.
It's one thing to research.
It's another to turn that research into simple, clear, and actionable content a reader can use.
A reader shouldn't have to work their way through an entire encyclopedia just to find the point. Too much unnecessary information can overwhelm someone who simply wants an answer to their health question.
๐ˆ๐ญ'๐ฌย ๐ญ๐ก๐žย ๐ฐ๐ซ๐ข๐ญ๐ž๐ซ'๐ฌย ๐ฃ๐จ๐›ย ๐ญ๐จย ๐๐จย ๐ญ๐ก๐š๐ญย ๐ฐ๐จ๐ซ๐คย ๐Ÿ๐ข๐ซ๐ฌ๐ญ.
For me, that's where the real writing begins.
Good health writing isn't just about knowing the facts.
๐ˆ๐ญ'๐ฌย ๐š๐›๐จ๐ฎ๐ญย ๐ค๐ง๐จ๐ฐ๐ข๐ง๐ ย ๐ฐ๐ก๐š๐ญย ๐ญ๐จย ๐๐จย ๐ฐ๐ข๐ญ๐กย ๐ญ๐ก๐จ๐ฌ๐žย ๐Ÿ๐š๐œ๐ญ๐ฌย ๐ฌ๐จย ๐ญ๐ก๐žย ๐ซ๐ž๐š๐๐ž๐ซย ๐ค๐ง๐จ๐ฐ๐ฌย ๐ฐ๐ก๐š๐ญย ๐ญ๐จย ๐๐จย ๐ง๐ž๐ฑ๐ญ.
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started