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Good design isn't decoration. It's risk reduction.
Every interaction introduces the possibility of confusion, hesitation, or abandonment.
Our role is to identify where that risk exists and remove it before your product reaches customers.
In this example, we transformed a complex business onboarding flow into a structured journey that gives customers clarity at every step. Progress is visible. Decisions are broken into manageable tasks. Information is requested only when it's needed.
The objective isn't to make the interface look better.
The objective is to make completion more likely.
This framing is useful in client work. Fewer ambiguous choices on a page usually means fewer abandoned sessions, especially on mobile where every extra decision costs attention.
Agreed Noel...the best UX (and design) is invisible.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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🌿 WoodCrafts — from scattered inquiries to a unified lead system
WoodCrafts is a family-owned workshop building raised garden beds, pergolas, garden sheds, and fences for homeowners.
The problem.
The business ran almost entirely on Facebook. Inquiries came through comments, Messenger, Telegram, Viber, and phone calls, with no single place to track leads. Customers had no way to browse past projects, estimate pricing, or get quick answers — every question went straight to the owner, including the same pricing question asked repeatedly.
The solution.
I designed the experience in Figma and built a fully responsive, live website with Base44, including:
✔️ A project portfolio replacing scattered Facebook posts, showing real completed work
✔️ A pricing calculator that instantly estimates cost for standard raised garden beds by dimensions and materials
✔️ An AI assistant trained on real customer questions about materials, durability, delivery, and custom orders, which hands off to direct contact when a question needs a personal consultation
✔️ A consultation request form for custom projects
The automation.
Consultation requests submitted on the site are automatically delivered to Telegram with full customer and project details — replacing manual tracking across five separate channels with one organized stream of leads.
Why it matters.
This is a real, operating business with a real bottleneck: too many channels, too much repeated manual work. The new system gives the owner a single place to receive and act on leads, and gives customers a faster way to get the information they need before reaching out.
Built with Figma and Base44, designed and shipped as a live product for a real client.
Before. Facebook page:
https://www.facebook.com/woodcraftsua
After. Project Link:
https://wood-crafts-ua.base44.app/
🎥 Watch the demo video to see the full design process, tools used, and how the project was built from idea to interactive prototype
Demo Video (the same as attached): https://drive.google.com/file/d/1T4DTrNSOPLiorc8rzuOTLHkmG_WBciw_/view?usp=sharing
If you enjoyed this project, I would appreciate your support ❤️
———
#base44giveitaglowchallenge @Base44
Wow, what an amazing project this is! I love that it’s contributing to such a meaningful cause and has the potential to genuinely help people. Wishing you the very best of luck, I hope you win! 🙌
Just shared a new furniture shopping app concept 🛋️ Would love to hear your feedback!
Love it! 🔥
I decided to participate in the @GiveItAGlow challenge by @Base44 on Contra with a project focused on giving a real local business the digital presence it deserves.
For this challenge, I chose Strafrutta, a fresh fruit business that sells high-quality products directly to customers.
The before:
Their website didn’t communicate the quality, freshness, or green identity of the brand. The homepage mainly showed the location, with little storytelling or emotional connection. The shop experience felt outdated, difficult to use, and had a poor UX that created friction during the buying process.
The after:
I redesigned the entire experience into a modern, vibrant, and user-friendly platform.
The homepage combines Base44’s clean and structured design language with interactive 3D elements, bringing fruit products to life while maintaining excellent responsiveness across desktop, tablet, and mobile. I introduced warmer colors, premium product photography, and a more welcoming visual identity to reflect the quality of Strafrutta’s products.
The shop experience was rebuilt with a focus on usability, allowing customers to easily browse products, use filters, and complete their purchase journey smoothly.
But the goal wasn’t only a better-looking website — it was creating a tool that helps the business operate better.
I added:
🍌 AI chatbot assistant “Mimmo”
A lead-generation assistant that collects customer requests, understands their needs, and sends qualified messages directly to the admin team for follow-up.
📦 Admin management system
A dedicated dashboard where Strafrutta can:
Manage orders
Track customer requests from the chatbot
Update, add, or remove products
Manage stock availability
⭐ Digital loyalty card
Customers can track their purchases, monitor their progress, and see how close they are to unlocking their next reward.
The result is a platform that connects customers directly with Strafrutta while giving the business modern tools for sales, customer support, inventory management, and retention.
The main pages include:
Home
Shop
Loyalty program
Order management
Stock management
Lead management from the AI chatbot
The project is live:
https://strafrutta.base44.app/
I hope this challenge goes well because my next step would be presenting this solution directly to Strafrutta and helping them bring this experience into their real business.
Before & after screenshots and platform walkthrough included.
#GiveItAGlow @Base44
Great transformation. The redesign is strong, but the real value is in the operational layer, chatbot, stock management, orders, and loyalty all working together. Really solid project 👏. Good luck
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