Some food brands play it safe. Norii was designed to do the opposite.

Bold red, warm yellow, a wavy wordmark that moves like noodles in a bowl, and a brand voice confident enough to put "the good kind of mess" on a loyalty card. Every touchpoint chopstick sleeves, takeaway bags, hanging signage, and sticker collateral is built to feel like the same world from street level to tabletop.

"Your 8th's on the house." Even the reward mechanic has personality.

This is restaurant branding that works as hard outside the door as it does inside it.

Does this make you want to find the nearest Norii? 👇

Tools: Illustrator · Figma

#FoodBranding #BrandIdentity #PackagingDesign #LogoDesign #RestaurantBranding #ContraFreelance

Impressive Work

Human by Design, LUMMÉ.

I didn’t start with a prompt. I started with a concept.

The goal was to make LUMMÉ feel like a real luxury perfume brand, so the first thing I designed was the logo. Once that was locked in, I developed the cap shape from it so every detail felt connected instead of looking like a generic perfume bottle.

From there, I moved on to the product presentation. I used Envato AI to visualize each variant through images and videos, while also using its library for fonts, graphics, sound, video stock and photo stocks to keep the branding consistent. I also sourced the music and sound effects from Envato to give the final video a more premium feel.

AI definitely made the production process faster, but the creative decisions were still mine. I chose the materials, defined the color palette for every variant, and made sure the entire collection felt cohesive from start to finish.

The branding looks great!