Let’s talk numbers: Contra vs. Upwork. On Upwork, winning a high-ticket contract often requires aLet’s talk numbers: Contra vs. Upwork. On Upwork, winning a high-ticket contract often requires a
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
On Upwork, winning a high-ticket contract often requires a heavy investment in connects and a massive volume of pitches.
Contra feels like a totally different landscape—more focused on premium, independent expertise and direct matching. But I want to see what the actual data looks like across different niches.
If you are winning work here:
1️⃣ What is your proposal-to-win ratio? (e.g., 5 pitches = 1 win?)
2️⃣ Do you find that clients here respond faster than on traditional marketplaces?
Drop your experience in the comments. Let's help each other understand the landscape. 🤝
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Ledger — AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role: UI/UX Design
Scope: Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.
The low-poly scene already has a strong sense of place, and the 60fps browser target makes the interaction feel ambitious in the best way. I especially like how the restrained palette lets the “Explore the Silo” typography lead the experience.
did some home cleaning - works page is now my homepage
i've lost over 50% of traffic because people dropped off on my previous homepage (about now) that didn't give any value
check it out yourself: https://seb-astian.com