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HELIAD is a Venture Capital Firm based in Frankfurt. Through Hubert and Partners, I had the chance to design and develop the website.
This is a challenging project in terms of design. A branding was already set, and to make something interesting out of the restricted guidelines is always something I feel challenged by. There were multiple layouts and interactions tried. Sometimes, it went too low; other times, it went too high. Balancing is the aspect that takes the most out of the whole project timeline.
But in the end, I'm totally satisfied with the result. It checked all requirements and still looks sleek and different.
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How to know your business needs a new website
A website doesn’t have to be broken to stop working for your business.
Often everything technically works – the pages open and the contact form is there – but the experience for visitors slowly becomes outdated.
Here are a few signs it might be time for a redesign:
📱 The site looks bad on mobile
Most visitors browse from their phones. If the layout breaks or buttons are hard to tap, people leave quickly.
🤔 Visitors don’t understand what you offer
Your homepage should explain your business within seconds.
🐢 The website loads slowly
Even a few extra seconds can make users leave.
🎨 The design feels outdated
An outdated interface can make a strong business look less trustworthy.
Sometimes a redesign isn’t about starting over – it’s about making the experience clearer, faster, and easier.
Agree with all points — but I’d add one more: sometimes the website isn’t “outdated”… it’s just unclear.
I’ve seen very modern-looking sites that still don’t convert, simply because the message is weak.
Design ages. Confusion kills instantly.
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