Client wanted a refresh, not a full rebuild. So we restructured it around the new logo and brand, moved the form right into the hero, built new pages and led with what actually converts.

The goal wasn't a new look. It’s making the existing site work harder.

form moved into the hero instead of a call cta, right call

Koparo Clean — Brand Identity Refresh & Packaging Redesign

Koparo Clean is an eco-friendly brand delivering non-toxic, plant-based home cleaning and hygiene products. To support their growth and appeal to environmentally conscious, modern consumers, we designed a fresh identity and custom packaging strategy that blends minimal aesthetics with functional utility.

The Goal Craft a unified visual language and packaging system that communicates purity, eco-friendliness, and trust, setting Koparo apart on crowded retail and e-commerce shelves.

What Was Delivered

Identity & Logo System: Designed a custom wordmark featuring an integrated stylized 'K' and leaf logomark that doubles as an emblem for growth and sustainability.

Packaging Design & Architecture: Engineered custom bottle shapes tailored for product utility, sleek rectangular bottles for handwashes to maximize shelf space, ergonomic handle jugs for liquid detergents, and clean cylindrical bottles for all-purpose sprays.

Visual Hierarchy & Labeling: Established a clean sans-serif typography system, product-benefit iconography (non-toxic, eco-friendly, pet-safe), and category-specific color coding for immediate product identification.

The Result 

A modern, vibrant, and sustainable brand system that balances consumer usability with a premium, eco-friendly shelf presence.