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Creator-Led B2B Campaign for Employee Transportation
Transleles needed a campaign capable of speaking to companies already evaluating employee transportation providers. The audience was not the passenger, but the professional responsible for making the operation work: HR, Facilities, Operations and Procurement.
I developed an intent-first creative direction built around a simple reframe: the company is not hiring only a vehicle — it is hiring a recurring operation. The campaign therefore moved beyond generic fleet and comfort claims to address routes, shifts, pickup points, capacity and passenger volume.
My role covered audience framing, hook development, copywriting, art direction, character direction, canonical coach design, visual continuity, storyboard development and AI-assisted production planning.
The result is a production-ready short-form campaign system for Meta Reels and Stories, including a master concept, hook variations, character sheet, shot plan and platform adaptations.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Who needs an invitation when you have a little imagination and a lot of fantasy?
That's how I got to the CapCut World LA event at the Audrey Irmas Pavilion. The trip was... intense! 🦄
This is my entry for the new Contra × CapCut challenge.
My workflow:
① I created the character sheet and the prop sheet for the mushroom, as well as the location sheets for a nature landscape and the Audrey Irmas Pavilion.
② I created still shots using my internal AI image generation tool.
③ I created trippy 2D/3D animated images to use as the opening frames of the videos.
④ I imported all the images into the CapCut Video Studio and used the CapCut AI to animate them.
⑤ I created the music in ElevenLabs/ElevenMusic.
⑥ I edited the videos using DaVinci Resolve.
AI video is not about pressing generate.
It’s about controlling the direction before anything moves.
This short beauty concept was built from:
• one veeeeeeeery detailed prompt
• 8 reference frames
• basic editing and polish in Photoshop and After Effects
The interesting part for me is not that AI can make a video.
It’s that you can start directing it with a clear visual system:
• same color language,
• same model mood,
• same product world,
• same campaign feeling across stills and motion.
That’s where AI gets useful for brands.
Not as a random generator, but as a way to prototype campaign ideas faster, test visual directions earlier and turn static concepts into motion without a full production setup.
Tools:
• Magnific (Nano Banana 2 + Seedance 2.0)
• Adobe (Photoshop + After Effect)
Full case study here: https://designmorphic.com/impossible-species
#AICreative #CreativeDirection #ProductMarketing
Greattt✨
A small experiment with a more cinematic AI video.
30 seconds, one story, one prompt: a girl crosses a ruined city to find medicine for her younger sister. The ending doesn’t go exactly as planned.
The goal here was not just action, but:
realistic cinematography, tension, clear storytelling, and an emotional ending.
What do you think about this format?
