From War to Rebuild: How I Revived My Georgian Cosmetics Brand with Envato

Before the war, I had a real business — Enjoy Eco, a natural cosmetics brand made with Georgian ingredients: grape seed oil, honey, mountain herbs, and wine. We had a website, products, and customers. Then 2022 changed everything. In 2024, I made it to America. And I decided it was time to bring Enjoy Eco back to life. The old WordPress site was broken and outdated. So I started from scratch — using Envato Elements for templates and design inspiration, and AI tools to generate product banners, video reviews, blog thumbnails, and even a new logo. Every creative decision was mine. AI was the tool. I was the human behind it. In this video you'll see the full process: choosing the template, building product pages with 270+ SKUs, creating 15 AI-generated video reviews, designing banners for each product line, and building a bilingual site in Ukrainian and English. The result is a live store at enjoy-eco.com — a real brand, rebuilt by a real person, with real products, using Envato. This is what "Human by Design" means to me. #EnvatoChallenge

Happy Monday!

A new week means new opportunities to grow your business.

This morning, I was reminded of a question a service-based business owner asked me recently.

"Why do people leave my website after just a few seconds?"

Here's what I told them:

People don't leave because they don't need your service.

They leave because they can't quickly understand what you do, why they should trust you, or what they should do next.

Your website has only a few seconds to make a great first impression.

If your message isn't clear, your pages are slow, or there's no obvious call-to-action, visitors won't wait around.

A website shouldn't make people think.

It should make it easy for them to take action.

The goal isn't just to get visitors.

The goal is to give them a reason to stay.

Have a productive week ahead!

Michael Adetayo · WordPress Website Designer · Lagos, Nigeria · Elementor