"Why hire a freelancer when you can learn it yourself with AI?"
I see this ad every day. And honestly? You can learn it. You can also cut your own hair or do your own taxes.
The real question is whether you have the time. Most business owners spend their days on clients, team, finances and suppliers, and marketing gets whatever is left. Usually nothing.
I use AI every day in my work. It's a great tool. But a tool without strategy is just a tool. The difference is knowing what to ask it, what to post and when, and building content around your business instead of a template.
That's what I do: social media strategy and content, plus Kajabi & Framer websites that turn attention into clients.
You focus on your business. I'll handle the marketing. 💬 Send me a message here on Contra.
As a designer, I feel like I constantly need to keep up with new tools and products, if only to keep my "has a computer replaced me already?" anxiety under control
At first, we expected AI to do everything with one click
Then we moved on to writing ridiculously long and detailed prompts
And now I feel like we're finally getting to a healthier place with our expectations: build a good system → get good results
I went to play with Recraft's new Logo Maker to see if AI can actually make decent logos now
Weeeeell, you can see the result for yourself! 🤩
Sure, it's not a magic button that reads your mind and does everything for you. But if you have a clear sense of your brand's style and personality, the results can be surprisingly good
Left - my usual aesthetic. Right - Recraft's take on me
So, what do you think of my one-click logo?
Does it feel like me? 🪩✨
“Build a good system, get good results” is exactly where I’ve landed too. The tool only goes as far as your sense of what you’re after. How many tries did it take to get there?
I've spent years obsessing over the stuff nobody notices on a website. Until it's missing.
AI can now build a whole site in an afternoon. I think that's great.
But it still can't decide what feels right.
I don't think AI is the problem. It just stops at "it works". The last part, the spacing, the type, the way things move when you scroll, still needs someone who cares about it.
That's the part I've always loved doing. So I made a small thing around it: you bring the site AI built, I finish it in Webflow.
Agreed. AI gets you a working layout fast, but spacing and type rhythm are where it still feels off. I'd add forms and mobile checks to that list too. What's the most common fix people bring you?
Just wrapped up a project with Huile, an AI workforce for everyday business.
I handled three parts of the project independently:
→ AI website development using Framer, custom code and Claude Code.
→ AI video production, including a hero film, customer story and team photography, all created in Higgsfield.
→ n8n AI automation to qualify incoming enquiries, update the CRM and draft replies for human approval.
What I love about this project is that it goes beyond building a website.
It brings together the digital experience, the creative content and the business automation needed to support how Huile attracts and handles potential customers.