This project began with an idea and grew into a complete educational experience that I developed from the ground up.

I created and wrote a comprehensive 10-module copywriting course, developing the concept, curriculum, lesson structure and long-form instructional content. The course covered everything from finding your authentic voice and understanding your audience to storytelling, social proof, creating an offer and writing sales copy.

I also created the corresponding workbook, developing practical exercises and activities that allowed learners to apply what they were learning as they moved through each module.

Beyond the writing, I built the course presentation in Microsoft PowerPoint and recorded the voiceover for the video course, taking the project from the initial idea through to a complete learning product.

This project is a great example of the kind of work I love—taking a big idea, finding the structure within it, developing the content and carrying it all the way through to something polished, useful and ready to share.