Teams spend weeks choosing a font and zero time defining the system around it. Scale, weight, line height, spacing, pairing rules. The font is 10% of the work. The system is what makes it usable.
The Treat Plug Brand Identity | The UK's Favourite Freeze-Dried Sweets by FLM Studio
The Treat Plug was born on TikTok back in 2020 with a product people were obsessed with, and a brand that hadn't been built yet. They came with a name, FLM Studio built the rest.
Bold colour. Playful energy. A nostalgic hit with a modern edge. The identity was designed to stop the scroll and own a noisy market.
A full and comprehensive brand identity, custom illustrations, and pouch packaging from the ground up.
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