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The client: A skincare brand offering a night cream designed to support and repair the skin barrier.
The challenge: Most skincare brands relied on ingredient-focused messaging, while customers were frustrated by burning, tight, and reactive skin that didn’t improve despite trying multiple products. The challenge was to stand out without making unrealistic skincare claims.
My job: Writing Facebook/Instagram ads that connected with the emotional experience of damaged skin and positioned the product as a long-term skin barrier support solution.
The approach:
👉 Focused on the customer’s daily discomfort instead of leading with ingredients.
👉 Highlighted the repeated disappointment with temporary skincare solutions.
👉 Positioned overnight skin barrier repair as the core mechanism.
👉 Kept the messaging natural, empathetic, and benefit-driven rather than overly scientific.
The outcome: A messaging direction that shifts the conversation from product features to the customer’s real experience, creating a stronger emotional connection before introducing the solution.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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AI-Generated Skincare UGC Advertisement
This project is a short-form skincare UGC advertisement created to demonstrate how AI-generated content can be used to produce natural, engaging beauty and skincare marketing videos.
The concept follows a simple skincare routine, with the creator introducing her routine and naturally demonstrating three different steps: applying lotion, applying serum, and finishing with a cream. The goal was to make the video feel authentic and relatable, similar to the type of content audiences see on TikTok, Instagram Reels, and other short-form platforms.
For this project, I handled the creative process from concept to final edit. I developed the video concept and storyline, created the AI-generated visual scenes, directed the product application actions, and produced a natural voice-over to match the UGC style.
The video was designed with realistic facial expressions, natural movements, product-focused shots, and conversational narration rather than an overly polished commercial style. I also focused on keeping the transitions between the different skincare steps smooth so the final video feels like one cohesive routine.
What I created
AI-generated UGC creator and lifestyle scenes
Skincare product demonstration shots
Natural product application movements
Conversational voice-over
Short-form storytelling
Video editing and scene sequencing
Social-media-friendly visual composition
Product-focused marketing content
Skills Demonstrated
AI Video Generation · UGC Content · Product Marketing · Skincare & Beauty Content · AI Content Creation · Voice-Over · Video Editing · Short-Form Video · Creative Direction · Storytelling
This project demonstrates my ability to turn a simple product concept into a complete short-form marketing video using AI tools, from the initial creative idea through visual production and final editing.
