Rivet — Brand Identity Design

Designed a modern and distinctive brand identity for Rivet, focused on creating a strong visual presence through simplicity, contrast, and memorability. The logo combines sharp geometric forms to create a bold symbol that reflects connection, strength, and forward movement—qualities associated with the name "Rivet." 

The visual system is built around a high-contrast palette featuring Royal Violet, Graphite, and Bright Snow, balancing innovation with professionalism. Typography uses Archivo, a clean and versatile sans-serif that enhances clarity across digital and print applications. 

The identity was extended across multiple touchpoints, including business stationery, apparel, and branded collateral, ensuring consistency and scalability across different mediums. The result is a contemporary brand system that feels confident, recognizable, and adaptable for future growth.