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I found something on 20 law firm websites that shouldn't exist.
So I decided to review 20 law firm websites in London last weekend.
I wasn't looking for beautiful designs or fancy animations.
I wanted to understand why some firms earn trust online faster than others.
What I found surprised me.
13 firms had weak online authority.
Now, it wasn't because they weren't good lawyers.
But because their websites gave search engines and first-time visitors very little reason to see them as a leading firm.
If people can't find you easily or quickly trust what they find.
Your competitors will win before the conversation even starts.
Then I noticed another pattern.
10 firms were trying to say everything.
More services.
More paragraphs.
More pages.
Ironically, the more they explained, the harder it became to understand what actually made them different.
And finally..
5 firms had pages that served no real purpose.
No visibility. No trust. No enquiries.
Just more pages adding noise instead of value.
Here's what you should know.
A website doesn't become valuable because it has more content.
It becomes valuable when every page earns its place.
PS: What's the fastest way a brand loses your trust online?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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