The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
I found something on 20 law firm websites that shouldn't exist.
So I decided to review 20 law firm websites in London last weekend.
I wasn't looking for beautiful designs or fancy animations.
I wanted to understand why some firms earn trust online faster than others.
What I found surprised me.
13 firms had weak online authority.
Now, it wasn't because they weren't good lawyers.
But because their websites gave search engines and first-time visitors very little reason to see them as a leading firm.
If people can't find you easily or quickly trust what they find.
Your competitors will win before the conversation even starts.
Then I noticed another pattern.
10 firms were trying to say everything.
More services.
More paragraphs.
More pages.
Ironically, the more they explained, the harder it became to understand what actually made them different.
And finally..
5 firms had pages that served no real purpose.
No visibility. No trust. No enquiries.
Just more pages adding noise instead of value.
Here's what you should know.
A website doesn't become valuable because it has more content.
It becomes valuable when every page earns its place.
PS: What's the fastest way a brand loses your trust online?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
I run a small WooCommerce store selling pet supplies. 5 things it taught me that I now check on every client site
1) Photos are usually why a store is slow. One 3 MB banner can cost you 20 seconds on a phone.
2) Two caching plugins don't make a site twice as fast. They fight each other.
3) Never cache the cart or checkout. It breaks in ways customers notice before you do.
4) Clear shipping times on the product page do more than a fancy theme.
5) Most visitors are on a phone. Test there first, not on your laptop.
What's the one thing on your site you keep meaning to fix?
Ali this is exactly what running your own store teaches you that client work never does. I had the same experience running Meta Ads for my own Shopify store before offering it as a service. Pet supplies is such a strong category for paid social, too. Curious — are you running ads for HousePet yet, or is it all organic so far?
Web development services for business online
Covering WordPress, Framer and MongoDB in one offer is a strong range. The Smart Software. Powerful Websites. banner is a confident pitch, hope it brings in good clients.
Sync's founder booked a white Peugeot.
A black Skoda showed up.
He built a whole rental company to end "or similar."
Then the first line people read about it said "marketplace."
Accurate word. Wrong shelf.
"Marketplace" filed Sync next to every app where strangers rent things to strangers. That shelf gets judged on one question: can I trust this?
So before we touched the identity, we moved the category.
Sync is car rental in Greece.
That one call reset everything after it.
The benchmark for finish became Avis, Hertz and Sixt.
The message came from the service: the exact car, at your door, no deposit hold.
Pink went from wallpaper to accent.
The noun you use to describe your company picks your competitors for you.
Try it: read only the noun on your homepage title. Write the three companies a buyer would compare you with. Are they the three you want to beat?
Full breakdown in this week's BRIGHT Method
Accurate word, wrong shelf is such a good line. The idea that the noun you choose picks your competitors for you is sharp and worth stealing.