My Role: Founder & Lead Brand Designer at Mughal's Mart, Muzaffarabad, Azad Kashmir. Complete luxury brand identity & packaging design.
The Problem:
Kashmiri saffron is the world's most expensive spice, but local brands sell it in cheap plastic bags. Client needed a luxury look to sell in USA/UK at premium price.
My Solution:
Brand Strategy: Named it LUNORA - sounds luxury, royal, moonlight (like Kashmir's beauty). Royal Mughal touch.
Visual Identity: Matte Black + Rose Gold + Gold Foil for premium feeling. Minimal serif font. Embossed Mughal pattern border.
Packaging System:
Perfume: 50ml matte black bottle with copper cap for saffron perfume
Saffron: 1g glass jars with gold caps for retail
Box: Premium slide-out black box for gifting
Tools Used: Adobe Illustrator, Photoshop, Figma
Timeline: 5 days
Result:
Looks like a $100+ luxury brand
Ready for Shopify, Amazon, and retail in Dubai/USA/UK
Client can now charge 3x more
This is the royal Mughal touch I bring to every food & beauty brand. Founder of Mughal's Mart.
Let's build your royal brand - DM me for luxury packaging.
A website hero and motion identity concept for Cycle.
The experience takes the viewer through seven historical eras in one continuous forward journey, while the logo, camera path and core composition remain consistent.
The concept explores how a static identity can become a living digital experience through motion, environment and interaction.
Workflow included Spline, Claude via MCP, Midjourney and SeaDance.
Available for brand identity, motion and digital design projects.
"Capturing light, emotion, and the moments you never want to forget." That line set the tone, and the layout follows it.
The hero is one motion-blurred portrait washed in red. The photographer's name runs across the bottom in a condensed white face, so large the screen cuts it off. The photo keeps its soft focus, and the name still reads first.
Thin grid lines split the page into narrow columns, and the small copy sits justified inside them. The loose photo gets a strict structure to lean on.
A single round red button with an arrow sits right on the letters and marks where to go next.
The heavy condensed white FLORENCE over the red portrait is bold, and keeping the same red across phone, laptop and type tile makes the case study read as one system. Did the red come from the photographer's own work, or was it your call?