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I design and build things for a living. Not just the visuals. The whole thing: identity, website, development, motion.
When I work on something, I go deep into the domain. If the product runs on AI, I want to understand what the model is actually doing, what it gets wrong, and why that matters to the user. If it is a payment product, I want to know how the money moves, where it can fail, and what that feels like on the other end.
You cannot design clearly for something you only understand from the outside. Shallow understanding produces shallow design.
Most of what I find interesting is the gap between how good a product actually is and how well it comes across. That gap is almost always a design problem; and it is almost always fixable. This is where I spend most of my time, and where I will be writing from.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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When working on the landing page for the golf club, our goal was to create an experience that reflects the nature of the sport itself — calm, precise, and intentional. Many sports websites rely on dense layouts and heavy UI patterns, but golf lives in space and rhythm, so the interface needed to feel the same way
I like this old money style 😍 Where can I see more of this project?
Design has recently been incredibly fun and rewarding lately.
You don't need motivation when you get work on projects like this weekly. So many case studies to share soon. 💪🏼
amazing portfolio @Alex Aperios 🔥
How are you actually using AI in your design workflow?
For me, AI sharpens the thinking before it speeds up the making. I use ChatGPT to turn my ultra detailed briefs into compelling brnd stories and identity descriptions. Great storytelling sells and not everyone is a natural copywriter. It replaces hours of copy refinement and elevates the narrative.
For visuals, I use Google Nano Banana Pro for most concepts, Seedream 4.5 for ultra-realistic 4K mockups, and Mystic 2.5 for surreal, illustrative explorations. They don’t replace creativity, they expand it.
Big insight: AI is only as good as your input. The better the prompt, the better the outcome.
How much time do you invest in crafting the perfect prompt?
Using AI to sharpen briefs before touching Figma is such a smart workflow. Probably 20-30 mins on prompts saves hours of revision later.
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