A client shouldn’t have to learn Webflow just to publish their next case study.

On a recent build, I spent a lot of time on the CMS: setting up reusable blocks and the logic that lets the team update content without rebuilding pages.

The tricky part is deciding how much control to give them. Too little, and every update becomes a request. Too much, and they’re suddenly responsible for the layout.

I want them to open the CMS, know what to do, and get on with their day. There’s a fair amount of work behind making that feel simple.

The CMS thinking here is spot on: the best handoff is the one that gives a client confidence without exposing all the complexity underneath.

New case study! Artist portfolio website design and Webflow development for Teri Sanders, a New York-based artist.

Check it out

The way the editorial grid lets Teri’s work lead while the oversized name anchors the page feels beautifully restrained. Nice balance of art direction and a usable Webflow portfolio structure.