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A founder I worked with insisted that my name be added to her app as recognition for the work I did. That meant more to me than she probably knows.
Meet Readiary, a reading journal mobile and web app I built for a founder.
It started with an idea and a vision. No detailed PRD, no fully mapped-out product requirements. Just a founder who knew what she wanted to bring to life.
I took that vision and turned it into a working product. I designed the UI, planned the backend architecture, made the technical decisions, built the app, and shipped it to both the App Store and Google Play Store.
Today, it’s a product people can actually use.
What makes this even more special is that the founder didn’t just appreciate the work. She made me her CTO. Every major technical decision now goes through me.
And honestly, it got me thinking.
These days, a lot of the best work developers do stays behind closed doors. NDAs, agency agreements, and client confidentiality mean you sometimes can’t even talk about a product you spent months building.
And that’s understandable. Business is business.
But sometimes, I wonder if we’ve made it too difficult for developers to show the work they’re genuinely proud of.
Anyway, I’m grateful this is one of those projects I can actually share.
If you’re a founder, whether you’re building in YC, SF, or anywhere else, and you need a developer who will care about your product almost as much as you do, I’d love to talk.
I like getting deep into products, challenging ideas, making technical decisions, and taking things from just an idea to something people can use.
I also use AI heavily in my workflow to move faster without compromising the quality of what I build.
My DMs are open. I’m ready for the next interesting project.
The network for creativity
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've reviewed 50+ startup websites, and I noticed a pattern.
Their hero sections are often simple. They tell you who the product is for and what it does.
While working on this redesign concept for
@Alloovium, I wanted to explore a different direction.
Their original website already explained the product and its audience.
But what if the hero also used visuals that reflected the world their customers work in?
People often scan websites before deciding what to pay attention to.
Relevant visuals can catch their attention and create a connection with the audience before they start reading.
So I explored a few visual directions inspired by the construction industry.
Building a startup? I'd love to help you explore a new direction for your website.
The construction visuals work well.
"Turn operational complexity into coordinated action."
That's the headline on Freshworks' homepage. Read it again. Could you tell what they sell?
The real answer is hiding in line two: an IT help desk and customer support software, two products for two very different buyers.
So I redesigned the hero (unsolicited, just for practice):
Say what it is in the headline. If a competitor could use the same sentence, it's not your headline yet.
Two buyers, two doors. IT teams and support teams each get their own path, one click.
Show the product working. A real screen with a real result beats an abstract picture.
Read your own homepage headline out loud. Would a stranger know what you sell?
The Freshworks example is a good one: if the real answer sits in line two, it probably should be the headline. The five second test is the one I'd apply to every SaaS hero.
Designed a high-converting, premium enterprise landing page for EruditeWorks, an IT consulting and outsourcing firm.
The Problem: Many corporate tech websites feel flat, text-heavy, and fail to immediately convey tech authority or client trust metrics.
The Solution: I engineered a layout that balances visual richness with strategic information architecture:
• Structured a high-impact hero header featuring validation metrics (100+ Completed Projects, 60+ Professionals).
• Implemented seamless trust badges underneath the core value proposition.
• Created visually engaging secondary layouts for client success stories, AI tools (Einstein Copilot), and intuitive FAQ components.
• Maintained an authoritative yet bleeding-edge aesthetic using a dark palette with premium glowing gradients.
Deliverables included full high-fidelity desktop UI designs and a responsive component system ready for developer handoff.
