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InstaSleep - Welcome Email Sequence; Spec work - written to demonstrate email copywriting for supplement brands
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Same email. Same list. 2 subject lines. 21 points of difference
1st version said what the email was about. 2nd made the reader feel they were already missing something. Same content inside. Completely different result.
Save this and check your last 5 subject lines. How many described the email instead of leaving a gap?
https://www.instagram.com/p/DdGqhmhidt3
#emailmarketing #subjectlines #openrate #emailcopy #evertherstudio
I have been working on Email newsletter design.
If your brand doesn't have an automated backend infrastructure to catch those shoppers, you aren't just losing sales—you are actively wasting your ad budget to acquire traffic for a leaky bucket.
E-commerce founders: Are you actively tracking your cart abandonment recovery rate this season? Let's talk in the comments.
TEND — Skincare Brand Identity & Advertising
TEND is a conceptual skincare brand built around the idea that healthy skin begins with intentional care. The identity combines understated elegance with a fresh, contemporary visual language to create a brand that feels refined, trustworthy and effortlessly premium.
From the Visual language to the advertising direction, every element was developed to give TEND a distinctive presence in the modern skincare market - where simplicity, confidence and care become part of the brand experience.
The lit, dimensional wordmark is an unusual call for skincare — that shelf mostly goes flat and matte, so this reads closer to tech than beauty. Curious how the glow holds up once it has to be embossed or foiled on an actual tube.