For the @Base44 #GiveItAGlow challenge, I redesigned JosBeauty — a real beauty business — into a more premium, modern, and useful online experience.

The challenge is about choosing a real local business, improving its digital presence, and adding automation that helps the business work better — not just creating a pretty website.

Previous online presence: Website: https://josbeautystore.com/ Instagram: Jo's Beauty Store 🌿

New website: https://shyen-mind-flow.base44.app

For this project, I focused on creating a cleaner and more professional beauty brand experience. The new site includes a polished homepage, service sections, treatment details, before/after content, beauty-focused blogs, mobile-responsive design, and clear booking CTAs.

I also added automation to make the website more useful for the business:

• AI FAQ chatbot to answer questions about services, pricing process, treatments, booking, and aftercare • Appointment inquiry flow to help visitors request a booking • Lead capture automation to collect client details • Admin dashboard to help the owner manage inquiries • Blog-to-booking CTAs to turn educational content into potential appointments

The goal was to give JosBeauty a stronger online presence and a better way to turn visitors into real clients.

This is more than a redesign — it is a practical business tool built to improve trust, answer customer questions, capture leads, and support bookings.

Built with @Base44 for #GiveItAGlow.

nice animations

How do you capture the essence of a brand and communicate it visually? Prenatal care nutrition tends to either fall into an overly clinical or overly childish direction, and both felt unaligned to Root & Cradle, which is a functional nutrition collective for pregnant women. Their approach is root-cause focused and more holistic than typical prenatal nutritionists. To make them stand out we hone into this strength and express it through their visual identity, through earthy tones, cozy textures and approachable typography. For this project I used Illustrator to create the logo, pair the colors and fonts, and Flora to create the logomark and imagery that would bring life to the brand. How do you make sure your brands feel unique while staying true to the industry they're in?

Very kind! 💛