Big energy companies tested the solar quoting tool we designed with FUZE against their in-house a...Big energy companies tested the solar quoting tool we designed with FUZE against their in-house a...
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Chris Godby
• Nov 14
Big energy companies tested the solar quoting tool we designed with FUZE against their in-house alternatives.
Nerve-racking when your flow goes up against the big dogs 😂
Result: 2x conversions (so they adopted it).
Three principles behind it:
- One action per screen
- Progress bar (as simple as possible)
- IKEA effect (let them build the quote, not fill a form)
Full case study: https://contra.com/p/WgkrqcMF-2x-conversions-for-this-solar-quoting-lead-gen-tool-for-fuze-ai
FigmaUX DesignCRO
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Said Rouah
• Nov 14
Great work
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Chris Godby
• Nov 16
Thanks Said
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Murad Malik
pro
• Nov 16
Love this work! Starting the progress bar at 15% is such a clever touch, and the one-action-per-screen flow with the IKEA effect is brilliant.
It’s amazing what we can learn just by observing the market; clearly, it has helped drive your strategy.
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Chris Godby
• Nov 16
Appreciate you Murad
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Usman Amiru
• Nov 16
really impressive
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