Restaurant Ad Test: $1 Meta Campaign for Local AwarenessRestaurant Ad Test: $1 Meta Campaign for Local Awareness
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I wasted $1 to prove Boost Post is useless
Case Study: Spice & Grill (Local Restaurant)
I spent exactly $1 / PKR 357 to test if a restaurant can get real attention without boosting.
Objective: Drive local awareness & menu inquiries in 24 hours.
Results from Meta Business Suite:
54 Viewers reached
7 Engagements (13% engagement rate)
$0.02 per viewer
Key Insights:
Even with $1, we got profile visits + menu inquiries
Ad reached people within 3km, not just existing followers
7 people interacted — that's 7 potential orders from $1
This is why I don't use Boost Post for restaurants. I use Ads Manager to track who actually wants to order.
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