Keywords bring traffic, but conversion tracking shows what actually drives business results.
Google Ads automation depends heavily on accurate conversion signals.
Wrong tracking can make Google optimize for low-quality leads and actions.
Before scaling, I check every conversion event and its value.
I also look for duplicate, missing, or incorrectly configured conversions.
For lead generation, quality matters more than raw conversion volume.
For e-commerce, accurate purchase values are critical for Smart Bidding.
Better data helps Google make better optimization decisions.
Good campaigns start with good tracking.