2.8M views for a launch video that should be too slow for X. 75 seconds. No voiceover. No fast cuts. Framer turned a product release into an event. The video is slow, but it never feels empty. First, Framer teases the new interface. Then we see the Agent redesign a page, create responsive versions, write a code component, and work across the product. Framer can spend 10 seconds building curiosity because the post explains the launch and the audience already knows the product. Smaller brands should show the result sooner. But the lesson is worth copying: show the real product, use one visual style, and give every scene one clear job. P.S. This isn’t my work. I study the best and apply what I learn to the Launch Videos I create for my clients ❤️‍🔥