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Los Angelesābased management company for music producers, songwriters, and mixing engineers, specializing in pop music, career development, and A&R consulting. Representing Vaughn Oliver, Mickey Brandolino, Andy Seltzer, Myles Avery, and more
Really strong visual hierarchy. The typography does a great job carrying the energy.
That makes perfect sense š
Designing for scalability is such an underrated skill.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Exciting to see this going live.
Really like the softness of the visual language ā the UI feels clean without losing warmth. That balance is harder than it looks.
One month after launching my new portfolio, Iām redesigning it. Hereās why.
I published a site I was proud of (1st photo). It was visually striking and leaned into my graphic design roots. I followed good practices, but after reviewing the analytics, the numbers proved my approach wrong.
It was a tough pill to swallow, but it reminded me: evolution happens when your brain does the work, not your ego. My design was loud, fighting for attention instead of showcasing the work. So I started over.
I pivoted to a simpler interface (2nd photo). I stripped heavy graphics, shifted to lighter tones, and focused on UI/UX. The goal was a clear structure, letting my projects speak for themselves.
Iām putting the finishing touches on this minimal version.
Design is an infinite process. We test, we learn, we drop our egos, and we iterate.
Love this mindset.
That transition from āvisually proudā ā āperformance-awareā is where real product thinking begins. Analytics often tell a very different story than aesthetics.
Curious what patterns stood out most.
If thereās one thing that needs to look as good as it tastes, itās Fried Chicken.
I recently wrapped up the full brand identity for Heikan, a brand that needed a visual style as bold and "crunchy" as its recipe. My goal was to move away from standard fast-food tropes to create a modern, high-energy look that stands out in a crowded market.
š ļø The Recipe:
Logo Design: Scalable for everything from signage to packaging.
Color Palette: High-contrast tones to grab attention instantly.
Typography: Bold fonts that scream premium quality.
#Branding #GraphicDesign #Heikan #LogoDesign
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