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Implemented Google Ads Conversion Tracking and Enhanced Conversions to improve conversion measurement and campaign optimization. Configured purchase and lead conversion tracking using Google Tag Manager and Google Analytics 4, Ensuring accurate attribution and reliable reporting. The implementation helps Google Ads optimize bidding strategies, improve conversion accuracy, and maximize Return on Ad Spend (ROAS). All conversions were tested and validated before deployment.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Landing page for B2B search analytics platform.
For startups, converting users is extremely crucial.
You might have 3~5 seconds to get the user's attention, so it's very important how the design looks and feels.
Premium design + animation like this helps turn users into sign-ups. Proud of this one.
Nice work
Demo (invented store): what a tracking reconciliation looks like. Shopify, GA4 and Meta disagree on the same 28 days; the cause is a duplicate pixel; after the fix, one test order counts once everywhere.
Local SEO results I delivered over the last month for a roofing client serving 21 NJ counties:
→ 982 page views
→ 404 engaged sessions (41% engagement rate)
→ 391 first-time visitors
→ 32 form submissions
→ 8 call-now clicks
→ 40 total qualified lead actions
That is a 9.9% conversion rate from engaged session to lead action. For a service business in a competitive local market, that is the number that matters. I ranked them #1 on high-intent emergency queries like “roof leak repair NJ” and “roofing and chimney repair Bergen County.”
My playbook: tight on-page optimization I executed across service and location pages, an aggressive citation campaign I ran for NAP consistency, Google Business Profile I manage as a daily asset not a set-and-forget listing, and editorial content I targeted at the exact queries homeowners type at 2am when a storm hits.
If you run a home services business and your website is generating traffic but not leads, there is usually a fixable gap between the two. I would be happy to take a look. Message me to start a conversation.
"the exact queries homeowners type at 2am when a storm hits" is such a clear way to think about roofing. how did you connect with that roofing client