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SHAKEY’S (part 2)
Retro-inspired milkshakes, hand-blended with real ice cream thick, creamy, and rooted in classic American flavor
Brief by: @designerbriefs @kittldesign
I had so much creating 3D art for shakey’s! Ive made lots of cute frog illustration cant wait to share in part 2
#milkshake #branding #milkshakebar #dbshakeys #flows
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Should brands be beautiful, or impossible to ignore?
When I designed the identity for Sandwich, an advertising agency, I quickly realized that a polished, predictable brand would be the wrong answer.
Inspired by the tight structure of a sandwich, I knew the identity had to feel bold, loud, and unapologetic. The logo and overall identity needed to grab attention.
That is what I find interesting about Neo Brutalism. It strips away the filters and lets the message hit harder with high contrast type and bold colors.
As it's hard to replicate with AI, do you think Neo Brutalism is a lasting design direction?
Neat!
I’m exploring two homepage hero directions for a Coffeebar concept and testing which one feels stronger for the brand.
Direction 1 leans more editorial and product-focused, with a cleaner cream layout, image grid, and a stronger emphasis on coffee culture and product discovery.
Direction 2 feels more immersive and lifestyle-driven, using full-bleed photography, darker overlays, and a warmer coffeehouse atmosphere to create more emotion and brand personality.
Both directions can work, but they communicate slightly different things:
Direction 1: clean, curated, product-forward
Direction 2: warm, emotional, lifestyle-focused
I’m leaning toward the second direction because it feels more human and memorable, but I’d love to hear which one feels stronger at first glance.
11 voted
41%
16 voted
59%
27 votes
Closed
Direction 2 for me — full-bleed photography creates that 'I want to be there' feeling instantly. Direction 1 is clean but Direction 2 has soul.
Precision in every detail. ✨
The Novexa logo is crafted on a modular grid system, ensuring balance, scalability, and timeless brand consistency.
nice design!
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