SHAKEY’S (part 2)
Retro-inspired milkshakes, hand-blended with real ice cream thick, creamy, and rooted in classic American flavor
Brief by: @designerbriefs@kittldesign
I had so much creating 3D art for shakey’s! Ive made lots of cute frog illustration cant wait to share in part 2
#milkshake#branding#milkshakebar#dbshakeys#flows
The ridiculously large wordmark is the entire personality, tinned fish has never strutted like this. Proof that confidence is a design decision, not a budget line.
Really happy to see this one selected by the Contra team. I loved building the world around it, from the red pasta boxes and blue caps to the menu and street campaign.
Thank you, Contra, and everyone who has taken a look and supported the work.
The red-and-blue packaging system feels wonderfully confident, and the tiny “featured” moment makes the presentation feel like part of the brand world. Great balance of restaurant warmth and editorial polish.