Sharing a simple trick for transforming a video background: Add a slow-shutter effect.

By turning the surroundings into long, curved motion streaks, you can transform an ordinary environment into a more abstract composition that adds another layer to the shot.

I applied the effect to my own footage using Runway’s Aleph 2.0, editing only the background while keeping the original subject and movement intact.

There are also Runway plugins for After Effects and Premiere Pro if you want to use this directly inside your editing workflow.

Prompt is in the comments.

What do you think of this effect?

For anyone curious, here’s a quick look at the plugin and the original background.

Prompt: Apply a strong slow-shutter, long-exposure photography effect to the background only. Preserve the original background motion and orbit speed exactly as in the source video. Create the...

The job was to create a product launch ad of a watermelon flavored electrolyte lollipop and I immediately thought of watermelon exploding in slow motion. This was the story behind the creative idea of this video. Did I bring it to life perfectly? What do you think?

Very well made! Two things I would point out to make it perfect. The color of the lollipop is orange, maybe change it to that of watermelon. The other one is the full product needs to stay a bit more, quicks zooms in towards the end.