Visual communication in UI/UX design plays an exceptional role. In order to set up the clear and progressive associations between the brand and the user, we need to understand the brand's DNA perfectly, study its Tone of Voice and gather the visual system (a complicated one, on the level of tone and language, not just UI Kit) and translate it into the UI/UX design. Knowing for sure how to work on complex sophisticated solutions, we've prepared a guide on how to work on Complex Brand Discovery and Visual Communication of the Brand - https://medium.com/zero-one-design/building-visual-communication-between-the-brand-and-interface-design-f86eb998bf99 Enjoy!