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Excited to share the latest update to a website I've been supporting since day one for a client based in Basel, Switzerland. 🇨🇭
From website maintenance and redesigns to SEO, Google Ads, and continuous optimization, my focus has been on helping the business grow, attract more clients, and improve performance.
Long-term partnerships like this are what make the work meaningful. 🚀
https://dialag.ch/
#WebDesign #WebsiteRedesign #SEO #GoogleAds #DigitalMarketing #ProductDesign #Basel #Switzerland
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Need help adding SEO to your website?
DM me SEOPLAN for your free plan to boost visibility in AI & Google search results 📈
Great offer! A solid SEO plan is the first step. I'd also add that once the technical and on-page foundation is in place, earning high-quality editorial backlinks becomes a key factor in building authority and improving long-term rankings. SEO works best when both are combined.
SEO Isn’t Dying. It’s Evolving.
Over the past few months, I’ve been studying how brands are discovered inside ChatGPT, Gemini, Claude and Perplexity. Along the way, one client increased their AI mentions by 340%, reinforcing something I’ve become convinced of:
SEO isn’t dying. It’s evolving.
For more than two decades, SEO has been the foundation of online visibility. That hasn’t changed. If anything, AI makes strong SEO even more valuable because large language models don’t invent answers—they rely on trusted websites, authoritative brands, structured data, third-party citations, reviews and countless trust signals that strong SEO has helped build for years.
What has changed is how people search.
Instead of typing keywords into Google, more people are asking questions like:
“What’s the best solar company near me?”
“Which law firm should I hire?”
“What’s the best protein supplement?”
Instead of scrolling through pages of results, they’re expecting one trusted recommendation.
That’s where AI Search Optimization (AEO/GEO) comes in.
Not as a replacement for SEO.
As the next layer of it.
Think about it this way:
SEO helps search engines understand your website.
AI Search Optimization helps AI models understand, trust, and recommend your brand.
The businesses that will lead over the next five years won’t choose between SEO and AI Search.
They’ll build a strategy that embraces both.
I genuinely believe we’re witnessing one of the biggest shifts in digital discovery since Google transformed search.
What’s your take?
Do you see AI assistants becoming a major acquisition channel over the next five years, or do you believe Google will remain the dominant way people discover businesses?
🚀 Is Your Website Invisible on Google?
A great-looking website is only half the battle. If your ideal customers can't find you, you're leaving valuable opportunities on the table.
SEO isn't about chasing shortcuts or quick wins—it's about building a solid foundation that helps search engines understand your website and makes it easier for the right audience to discover your business.
Here's what I focus on when optimizing websites:
✅ Technical SEO audits
✅ On-page optimization
✅ Keyword research & strategy
✅ Meta titles & descriptions
✅ Website speed improvements
✅ Internal linking & site structure
✅ Shopify & eCommerce SEO
✅ Google Search Console setup
Small improvements across these areas can make your website more accessible, easier to navigate, and better positioned to compete in search results over time.
If you're running a Shopify store or business website and want to improve your site's SEO foundation, I'd be happy to help.
Let's build a website that's not only beautiful—but also discoverable.
Well said! Technical SEO and on-page optimization are the foundation, but authority plays a huge role too. I've seen businesses achieve much better results when they combine strong technical SEO with relevant guest posts and editorial backlinks from trusted websites. It's the...
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