Fairview Health — AI-Assisted Patient Homepage Designed the consumer-facing homepage for Fairview...Fairview Health — AI-Assisted Patient Homepage Designed the consumer-facing homepage for Fairview...
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Greg Brophy
• Apr 18
Fairview Health — AI-Assisted Patient Homepage
Designed the consumer-facing homepage for Fairview Health (M Health Fairview / University of Minnesota system), integrating an AI chat assistant directly into the primary patient entry point for one of the largest health systems in the upper Midwest.
The design balances trust, warmth, and clinical credibility — a particularly difficult combination in healthcare AI, where patients need to feel both cared for and confident in the system's reliability.
Impact: Redesigned the primary digital front door for a health system serving millions of patients across Minnesota, with AI-assisted navigation as the centerpiece experience.
UX DesignFigma
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