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I’m thrilled to introduce my branding design for Hurry’s Hotdogs, a project that’s been a ton of fun to bring to life. I wanted the brand to feel playful and bold, just like the joy of biting into a hot, delicious hotdog. From the bright, energetic colors to the quirky, hand-drawn typography, every detail is designed to spark a smile and make people feel at home.
The illustrations and visuals aren’t just fun—they tell a story, inviting everyone to experience the fast, friendly, and lively spirit of Hurry’s. This brand isn’t just about food; it’s about capturing that little moment of happiness in every bite.
Hope you like it!
@Jay Chi Love how cohesive this identity feels, the bold red and playful typography give it so much personality. 🔥 What inspired the retro vibe?
@Olayinka Adeyefa Thanks! 🙌 I wanted to create a fast-food brand with an urban and fun vibe, and I also noticed that the hotdog market wasn’t very explored. The visual identity aims to capture a vintage yet modern look, playing with colors and typography to give it personality and energy.
@Jay Chi sickk, it came out great man!
@Olayinka Adeyefa really appreciate it man!!
@Jay Chi Super fun! Was it intentional that the logo font looks like a mustard squiggle? 👀
@Shan Minhas Thank you! And you have a great eye 😄 The logo is meant to represent the mustard you drizzle over your hotdog—quickly, just like the brand suggests, without overthinking it. It also has a graffiti-like style, reflecting the urban aesthetic the brand wants to convey: fun,...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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