“Bustan,” an Arabic word meaning “The Garden,” is approached as a modern, minimal, bold,

“Bustan,” an Arabic word meaning “The Garden,” is approached as a modern, minimal, bold,“Bustan,” an Arabic word meaning “The Garden,” is approached as a modern, minimal, bold,

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Menna yousri

• 14h

“Bustan,” an Arabic word meaning “The Garden,” is approached as a modern, minimal, bold, leafy yet simple. The brand's core concept is giving each product a very unique character and positioning it as the main HERO within the visual system, while maintaining a clean, cohesive, and refined brand presence.

Brand Design Logo Design Visual Arts Adobe Illustrator Adobe Photoshop

Daniel G Bright

max

• Mar 27

2026 is "the year of the B2B rebrand."

Except most companies are doing it backwards.

They're changing logos, picking new colors, refreshing typography and calling it a rebrand.

Meanwhile, their positioning hasn't changed. Their messaging is still confused. Their website still tells a story from two funding rounds ago.

Here's what I've seen with my work through actual inflection points:

The rebrand that works isn't visual first. It's positioning-first.

You figure out where the company actually operates now, you build a messaging hierarchy that reflects the current product, the current buyer, the current competitive landscape. Then you design a system that communicates all of that.

If your rebrand starts with "who are we now and who needs to know?" you're building something that compounds.

Brand Strategy Brand Design

David Akinlosotu

• Mar 27

Top work, always 💯🫡

Cara Ellis

max

• Mar 27

The part of your brand people actually remember isn't the logo.

I've been getting a lot of enquiries lately for logo-only work. Whilst I love designing logos, they're not actually super useful unless they're also supported by the strategy and frameworks of a wider visual identity.

The most valuable thing I deliver to clients are brand guidelines, which provide the blueprint for ensuring a consistent and cohesive look in all platforms and spaces. I've recently been working on this identity for Forma, and I'm completely falling in love with it 🌀

brandguidelines brandidentity branddesign