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As a Data Analyst, I analyzed customer records to uncover behavior patterns and cross-selling opportunities. After cleaning the data in Python and refining 949k unique customers, I built a Power BI model with segmentation and DAX-based product ownership metrics.
The analysis revealed clear opportunities, like promoting debit cards to current account holders and pension products to payroll customers, leading to targeted marketing recommendations aimed at boosting revenue and improving customer experience.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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