Nothing rots in salt.

So I put a skincare brand in a salt flat and let it crystallize. Name, mark, palette, campaign, packaging. One idea, zero moodboards.

HALITE. Case study live soon.

Salt as the core idea is clever. It says preservation, purity and texture in one move, which is exactly what skincare is trying to say. Curious how the crystal motif holds up at small sizes, like a cap or a sachet. Looking forward to the full case.

Every villain has a moment where the old version of them dies. Created with Seedance 2.5

Smooth transition