I created a Sales campaign for the e-commerce brand. Please see the results of how cheap price they get the best results. I recently scaled this TOFU project to Rs 2.7M+ in sales with a 3.33 ROAS. The biggest challenge was fixing a massive "checkout gap" where users dropped off at the finish line. I had to aggressively shift budgets to slash high costs (Rs 2,122 per sale) and constantly refresh creatives to maintain a peak 5.71 ROAS.