Project: A promo reel for a real client. A LinkedIn brand consultant who helps serious professionals show up online without the noise.

The Human by Design moment: I built the loud version first. Big text, fast cuts, hype music. Exactly what a LinkedIn promo is expected to look like. It was competent work. Then I watched it back and deleted it.

Not because it was badly made. Because it was wrong for her. Her clients come to her to get away from that noise. A loud promo would have contradicted the thing she's known for.

AI could generate something polished. It couldn't know that polished was the wrong call for this particular client. I knew, because I built her website and I know her brand.

The decision that carries it: Her brand has exactly one accent color. So in a 28-second reel, that color appears once, on a single word. Everything else stays calm. AI would have spread it everywhere for "visual interest." Using it once was the whole point.

Envato as the toolkit: Stock video, music, fonts, and AI-generated textures. All from Envato. Four asset categories in one deliverable.

Real client: Not a spec project. She's an active consultant, I built her website, and she reviewed and approved this reel. Social links: https://www.instagram.com/reel/Da5GRSnTkj9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Really great walkthrough video

My first Framer template is live. Say hello to Hart & Co - an editorial portfolio template for photographers, designers, artists, creative studios, and agencies. If you get a chance to check it out, I would genuinely love your thoughts. And if you like it, a ❤️ and comment would mean the world to a first time template creator.

Congratulations on releasing the template, it's a really cool piece of work! 🔥